For those that missed the event last night, here’s a link to the presentation of the HSMAI Europe Certified Revenue Manager Course
HSMAI Europe Overview of Course, costs and dates from network event 17th April London
For those that missed the event last night, here’s a link to the presentation of the HSMAI Europe Certified Revenue Manager Course
HSMAI Europe Overview of Course, costs and dates from network event 17th April London
Quick links:
The role of the hotel Revenue Manager is rapidly changing; proficiency is now expected across a wide range of expertise in classical revenue management, eCommerce and digital marketing. The Certified Revenue Manager qualification from HSMAI develops the vital skills required of today’s Revenue Manager and those responsible for hotel profitability, and features in-depth study and practical applications of Revenue Management, Distribution and Digital Marketing.
European framework with local delivery
The framework of the CRM Qualification was the brainchild of Revenue Directors from hotel brands across Europe, including Best Western, Dorchester Collection, Kempinski, Lindner Hotels & Resorts, Mandarin Oriental, Nordic Choice Hotels, Queens Moat House, Moevenpick , Thon Hotels, and WORLDHOTELS. Accredited trainers throughout Europe tailor the core content to reflect national differences in implementation of revenue management and distribution. Ally Dombey, Director of Revenue by Design Ltd, is the HSMAI Europe accredited trainer for the certification within the UK and Ireland, and responsible for aligning the core content to the needs of the UK Revenue Manager.
“Today’s Revenue Managers need to work adeptly at the intersection of revenue management, distribution and digital marketing,” says Dombey, “The HSMAI Europe CRM aims to achieve this. By working closely with operational Directors of Revenue the qualification promises to deliver relevant, current and timely educational material”
Classroom training helps peer-to-peer exchange and development
The CRM features three units covering Revenue Management, Distribution and Digital Marketing, and Specialist Electives. Each unit is trained as a series of five one-day modules. Training is classroom based allowing for clear communication of the training principles and exchange of experiences amongst participants. Back up webinars are available from July, to top up on specific skills. Online tests are taken after each module, and a final certification test follows completion of all fifteen modules. The tests are hosted on the e-campus of the Swiss Hotel School Lucerne, SHL, Switzerland.
Presentations in London, Manchester and Edinburgh
Presentations of the CRM course content will be held in London, Manchester and Edinburgh through mid April and May; presentations are free to attend and open to all interested in learning more about the qualification.
London - Tuesday 17th April, at 6pm at The Rubens in the Palace Hotel, SW1W 0PS.
Manchester – Thursday 3rd May (provisional, location TBC)
Edinburgh – 22nd May (provisional, location TBC)
Current Members of the HSMAI Europe Revenue Management Advisory Board:
Head of the HSMAI Europe Revenue Management Advisory Board Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AG
The HSMAI Europe Certified Revenue Manager (CRM) Qualification is now being trained in the UK and for those interested in knowing more about the course, we will be holding presentations in London, Edinburgh and Manchester. The first presentation will take place … Continue reading
The L2 Think Tank Digital Report places Four Seasons & Hilton at the top, Raffles and Rosewood bring up the rear out of 52 brands studied. Its worth taking a cup of coffee’s worth of time out to take a look over the new study from L2 Think Tank driven by Scott Galloway, Clinical Professor of Marketing, NYU Stern, which gives a raw review and ranking of 52 hotel brands and their digital integration across multiple platforms.
The report also reviews the relationship between the digital score from the report for each hotel, to the percentage growth in stock price and RevPAR over the year; whilst they didn’t get the data from all hotels in the report, it does make for some interesting comparisons. Those hotels that do well in the report show a greater resistance to falls in share price, those with lower digital scores tend to see low growth or negative growth for shareholders. The report also shows a positive relationship between RevPAR and digital score – a useful stat to place in front of any dissenting finance director, and one that shows where digital is driving the industry. Makes for interesting reading, and a wake up call for those near the bottom. You can get the report here 
This gallery contains 4 photos.
We thought it would be interesting to look out for some Olympic rates to see what level of hospitality consumers can really expect during the Olympic season. Ever since it was announced that London would be hosting the 2012 Olympics … Continue reading
Are you still confused about how to be successful in social media and finding it hard to attract fans and followers? If so then join us for our brand new full day Social Media workshop, specially designed to meet the … Continue reading