Social Media Travel Workshop March 23rd 2012, London

Are you still confused about how to be successful in social media and finding it hard to attract fans and followers?  If so then join us for our brand new full day Social Media workshop, specially designed to meet the … Continue reading →

Industry Events – PhoCusWright Conference

What do you get when you blend three leading online travel brands? The result is a formidable new online travel agency OTA with €3.5 billion in gross bookings that’s set to transform the European marketplace. Following the merger of Go … Continue reading →

Google Hotel Price Advertising Programme

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Google Hotel Price Advertising Programme The Google Hotel Price Advertising (HPA) Programme has been in operation for almost 18 months, so this is a quick summary of where we are in preparation for more on Google’s Hotel Finder. What is … Continue reading →

Social Media Survey, HSMAI Certified Revenue Manager Qualification and RM one day workshop

The 2012 Hotel Industry Social Media Survey – now in its second year – we are soliciting survey completions from you. The survey monitors the use of social media across the hotel industry and provides a useful benchmark on which … Continue reading →

Hotel Industry Social Media Monitor 2012

The Hotel Industry Social Media Monitor Survey  2012 is now open ! The survey was first run last year and was created by us in conjunction with RateGain. We welcome responses from all who are involved in social media at hotel property and brand level, plus the agencies who are managing social media programmes on behalf of a hotel or hotel brand.

The aim of the survey is to provide a comprehensive view of where hotels are in the development and implementation of their social media activities. This covers the social media networks, management of programmes, level of investment, training, plus the tools and reporting systems being used to track programme management.

All respondents will receive a copy of the survey results so please feel free to go and have a look and get involved.  To get a taste of the survey see the summary of last year’s results  Let us know if you have any suggestions to improve where we’ve got to.

 

We’ll keep you updated with the developments and the results as we go!

Revenue by Design working with HSMAI Europe to create the HSMAI Meetings Exchange at the Business Travel Show

We are working with HSMAI Europe to prepare the way for the HSMAI Meetings Exchange Pavilion at the Business Travel Show in London, February 7th and 8th 2012.

The HSMAI Meetings Exchange offers participants a dedicated meetings and exhibition space at the show, at a preferential rate for HSMAI members representing a saving of over 30%. This is a unique opportunity to connect personally with the corporate buyer community outside of the annual automated hotel RFP process, often cited as one of the most difficult communities to gain access to.

In the past corporate buyers have held the purse strings for transient (rooms) business, leaving small meetings spend diversified across many departments and making it difficult for hospitality sales executives to pin down the exact value of meetings spend in many corporations. This is now changing; 40% of travel buyers now have an active involvement in meetings spend, and this figure is set to increase as travel buyers seek to gain more control over their meetings programmes.

The Business Travel Show is Europe’s largest gathering of high quality corporate buyers, attracting over 5,000 corporate travel professionals in 2011. This year the show will feature its first Hosted Buyer Programme – inviting and hosting over 1,200 senior level travel managers and procurement managers with responsibility for buying business travel. Each of the Hosted Buyers commits to attending pre-scheduled appointments each day at the show. All participants in the HSMAI Meetings Exchange get the full benefit of the hosted buyer programme, making it a valuable opportunity to set up meetings and contract directly with buyers.

• HSMAI Meetings Exchange exhibitors have the opportunity to recommend hosted buyers. This entitles buyers to receive travel to the show and overnight accommodation
• Each of the Hosted Buyers commits to attending pre-scheduled appointments each day at the show, and HSMAI Meetings Exchange exhibitors gain access to the online diary to book pre-scheduled meetings.
• The HSMAI team will also be on hand to support exhibitors in optimising their time at the show, through suggesting contacts to meet and guiding exhibitors through the many opportunities to make contact with show attendees.
• The show also offers a programme of networking events open to exhibitors to further enhance the opportunity to create new relationships.
• Full details are available here HSMAI Meeting Exchange Pavilion

Please feel free to get in touch for more information or to talk about how you can maximise the opportunity for your hotel or group.

Look forward to talking to you, or seeing you in February!

London Revenue Managers stumble over Olympic bulk-buying tactics– Check your rates now!

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With 305 days to go the Olympic Games and over 40,000 rooms allocated to the London Olympic Organising committee (LOCOG) over the Olympic period, speculation over occupancy levels and rates inLondonover the games is rife. Spats between hotels and operators … Continue reading →