For those that missed the event last night, here’s a link to the presentation of the HSMAI Europe Certified Revenue Manager Course

HSMAI Europe Overview of Course, costs and dates from network event 17th April London

 

 

 

Certified Revenue Manager – new qualification for Revenue Managers launches today

Quick links:

• Overview of all the training modules can be found here
• Detailed information on the Revenue Management part of the CRM is here
• Training dates and costs in the UK are here 
• Brochure for download  HSMAI CRM Brochure Q2 & 3
• Open evenings – Presentations of the CRM in London, Manchester and Edinburgh – see below
• Registration for tonight’s presentation in London 6pm for 6.30pm at the Rubens Hotel  is here 

The role of the hotel Revenue Manager is rapidly changing; proficiency is now expected across a wide range of expertise in classical revenue management, eCommerce and digital marketing.  The Certified Revenue Manager qualification from HSMAI develops the vital skills required of today’s Revenue Manager and those responsible for hotel profitability, and features in-depth study and practical applications of Revenue Management, Distribution and Digital Marketing.

European framework with local delivery

The framework of the CRM Qualification was the brainchild of Revenue Directors from hotel brands across Europe, including Best Western, Dorchester Collection, Kempinski, Lindner Hotels & Resorts, Mandarin Oriental, Nordic Choice Hotels, Queens Moat House, Moevenpick , Thon Hotels, and WORLDHOTELS. Accredited trainers throughout Europe tailor the core content to reflect national differences in implementation of revenue management and distribution. Ally Dombey, Director of Revenue by Design Ltd, is the HSMAI Europe accredited trainer for the certification within the UK and Ireland, and responsible for aligning the core content to the needs of the UK Revenue Manager.

“Today’s Revenue Managers need to work adeptly at the intersection of revenue management, distribution and digital marketing,” says Dombey, “The HSMAI Europe CRM aims to achieve this. By working closely with operational Directors of Revenue the qualification promises to deliver relevant, current and timely educational material”

Classroom training helps peer-to-peer exchange and development

The CRM features three units covering Revenue Management, Distribution and Digital Marketing, and Specialist Electives.  Each unit is trained as a series of five one-day modules. Training is classroom based allowing for clear communication of the training principles and exchange of experiences amongst participants. Back up webinars are available from July, to top up on specific skills. Online tests are taken after each module, and a final certification test follows completion of all fifteen modules. The tests are hosted on the e-campus of the Swiss Hotel School Lucerne, SHL, Switzerland.

Presentations in London, Manchester and Edinburgh

Presentations of the CRM course content will be held in London, Manchester and Edinburgh through mid April and May; presentations are free to attend and open to all interested in learning more about the qualification.

London  - Tuesday 17^th April, at 6pm at The Rubens in the Palace Hotel, SW1W 0PS.

Manchester – Thursday 3rd May (provisional, location TBC)

Edinburgh – 22nd May (provisional, location TBC)

Current Members of the HSMAI Europe Revenue Management Advisory Board:

Head of the HSMAI Europe Revenue Management Advisory Board Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AG

• Les Asplen, Head of Revenue and Distribution, Best Western UK, York
• John Scanlon, Director of Revenue, Dorchester Collection, London
• Thibaut Sellier, Director of Revenue, Kempinski, Geneva
• Christian Börger, Regional Manager Revenue & Distribution EMEA, Mandarin Oriental Hotel Group, London
• Heiko Siebert, VP Revenue and Distribution, Mövenpick Hotels & Resorts, Zurich
• Carl Oldsberg, VP Revenue and Distribution, Nordic Choice Hotels
• Henning Möhn, Regional Commercial Director Nord, Steigenberger Hotels, Hamburg
• Christopher Cooper, Group Director of Revenue, Rocco Forte Hotels, London
• Christian Gramsgrø, Director of Revenue Management, Scandic Hotels Norway.
• Roland Rhyner, Previously Director Performance & Revenue Optimization, WORLDHOTELS, Frankfurt, now General Manager at Hotel Uzwil.
• Jason Houle, Vice President Travel Solutions, Lixto Software

HSMAI Europe Certified Revenue Manager Qualification – Presentations of course content in London, Manchester and Edinburgh

The HSMAI Europe Certified Revenue Manager (CRM) Qualification is now being trained in the UK and for those interested in knowing more about the course, we will be holding presentations in London, Edinburgh and Manchester. The first presentation will take place … Continue reading →

L2 Digital Think Tank shows positive correlation between digital excellence and RevPAR for hotels

The L2 Think Tank Digital Report places Four Seasons & Hilton at the top, Raffles and Rosewood bring up the rear out of 52 brands studied. Its worth taking a cup of coffee’s worth of time out to take a look over the new study from L2 Think Tank driven by Scott Galloway, Clinical Professor of Marketing, NYU Stern, which gives a raw review and ranking of 52 hotel brands and their digital integration across multiple platforms. 

The report also reviews the relationship between the digital score from the report for each hotel, to the percentage growth in stock price and RevPAR over the year; whilst they didn’t get the data from all hotels in the report, it does make for some interesting comparisons. Those hotels that do well in the report show a greater resistance to falls in share price, those with lower digital scores tend to see low growth or negative growth for shareholders. The report also shows a positive relationship between RevPAR and digital score – a useful stat to place in front of any dissenting finance director, and one that shows where digital is driving the industry. Makes for interesting reading, and a wake up call for those near the bottom. You can get the report here 

Is your revenue strategy mobile ready?

At the recent HSMAI Europe Revenue Management conference, a series of workshops were delivered – one of which was from us at Revenue by Design on some of the new developments in mobile for hotel. We looked briefly at four aspects of mobile-

1) The growth of mobile use, and how consumers are increasingly looking to search and book hotels using their mobile – we talked to some new mobile-only sites such as Blink  who offer last minute hotel exclusive deals on hotel bookings via a mobile app.

Integrating the mobile guest

Download the presentation here:

Is your business mobile ready

2)  The pro’s and con’s of developing a mobile app vs. building a mobile friendly site. This covered the need to build apps to each mobile platform such as Google Android, Apple’s iOS platform, Windows Mobile, and Blackberry,  the user requirement to download, and the associated ongoing support required for each platform, vs. the creation of a mobile friendly site, that is ultimately easier to manage and market.

3)Mobile usage in hotels today. Here we covered the use of mobile in a customer acquisition and transactional mode, including the use of mobile booking platforms, and methods of communication and promotion to potential guests through  QR codes. Mobile is increasingly being used for guest communications and guest stay management such as on site- text messaging for guest promotions, and mobile technology for check in and check out, mobile room keys, and the ability to order room service, and re-stock the mini bar. We also covered the development of mobile apps by Property Management System providers such as Protel and Micros Fidelio. These apps provide PMS functionality through mobile devices including both Phone and Tablet, allowing remote management of functions such as guest arrivals, departures and in house status, housekeeping status, and availability status (and much more – well worth a look).

Finally we looked at the revenue and management implications these include:

• Managing booking windows
• Integration into marketing & social media
• Optimising search patterns- from desktop to mobile at weekends and evenings
• Optimising pricing
• Gaining customer ownership
• Understanding customer profitability

What are your experiences of the managing your mobile strategy? Do you have a mobile booking capability and if so, are you experiencing shorter booking windows? Are rates achieved through mobile lower or higher than other channels? Have you launched a mobile app and had some success with it?- we’d love to hear from you….

Olympic hotel rates – are guests being served?

This gallery contains 4 photos.

We thought it would be interesting to look out for some Olympic rates to see what level of hospitality consumers can really expect during the Olympic season. Ever since it was announced that London would be hosting the 2012 Olympics … Continue reading →

Social Media Travel Workshop March 23rd 2012, London

Are you still confused about how to be successful in social media and finding it hard to attract fans and followers?  If so then join us for our brand new full day Social Media workshop, specially designed to meet the … Continue reading →